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Client
Lazer Lazer logo

Website and many side projects for big helmet manufacturer.

Photoshop Drupal CMS HTML & CSS Javascript
2012 - 2022
UI Design & Front-end development

Lazer helmet website showcasing product features and interactive elements

Role

As a webdesigner for Lazer, a leading helmet manufacturer, I’ve been responsible for their digital presence for over a decade. My work has encompassed building and maintaining their main website as a Drupal CMS, as well as creating numerous project websites to promote specific helmet models.

These promotional sites feature advanced JavaScript animations that showcase the helmets’ features in an interactive and engaging way. This long-term collaboration has allowed me to evolve their digital presence while maintaining brand consistency across all platforms.

🎯 What does success look like?

A successful digital presence for Lazer means:

  • Intuitive user experience that showcases product features
  • Engaging interactive elements that highlight helmet technology
  • Consistent brand identity across all digital touchpoints
  • Scalable CMS solution for easy content management
Web Development

Lazer helmet website showcasing product features and interactive elements

The Tech Behind the Magic

The main Lazer website is built on Drupal CMS, providing a robust and flexible content management system that allows the marketing team to easily update product information, news, and events.

For the promotional project websites, I leveraged advanced JavaScript animations to create interactive experiences that showcase the helmets’ features in an engaging way. These sites use a combination of HTML, CSS, and JavaScript to deliver smooth animations and transitions.

Interactive Design

Lazer helmet website showcasing product features and interactive elements

Design Process

Main Website Development

  • Implemented Drupal CMS for content management
  • Created responsive design for all devices
  • Developed custom modules for product showcases
  • Integrated e-commerce functionality

Promotional Websites

  • Designed interactive JavaScript animations
  • Created engaging user experiences
  • Implemented performance optimizations
  • Maintained brand consistency across platforms
Animation

Lazer helmet animation showing helmet features and technology

Lazer helmet animation showing helmet features and technology 2

Lazer helmet animation showing helmet features and technology 3

Results & Impact

Over a decade of collaboration with Lazer has resulted in a cohesive digital ecosystem that effectively showcases their products and strengthens their brand presence.

Main Website

The Drupal CMS website serves as the central hub for all Lazer products, providing detailed information and supporting e-commerce functionality.

Promotional Sites

The JavaScript-animated promotional websites have significantly increased engagement with new product launches, providing interactive experiences that showcase helmet features.

Brand Consistency

Maintaining a consistent brand identity across all digital touchpoints has strengthened Lazer’s market position and recognition.